TruGolf (NASDAQ:TRUG) & Solo Brands (NYSE:DTC) Financial Survey

Solo Brands (NYSE:DTC) and TruGolf (NASDAQ:TRUG) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, profitability, earnings and risk.

Risk and Volatility

Solo Brands has a beta of 2.58, suggesting that its stock price is 158% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.73, suggesting that its stock price is 173% less volatile than the S&P 500.

Earnings and Valuation

This table compares Solo Brands and TruGolf’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Solo Brands	$494.78 million	0.38	-$111.35 million	($2.01)	-1.03
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A

TruGolf has lower revenue, but higher earnings than Solo Brands.

Analyst Ratings

This is a summary of current ratings and price targets for Solo Brands and TruGolf, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Solo Brands	1	6	1	0	2.00
TruGolf	0	0	0	0	N/A

Solo Brands currently has a consensus target price of $3.54, suggesting a potential upside of 71.10%. Given Solo Brands’ higher probable upside, analysts clearly believe Solo Brands is more favorable than TruGolf.

Institutional and Insider Ownership

84.5% of Solo Brands shares are held by institutional investors. Comparatively, 3.2% of TruGolf shares are held by institutional investors. 0.7% of Solo Brands shares are held by company insiders. Comparatively, 37.2% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Solo Brands and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Solo Brands	-23.52%	6.99%	4.31%
TruGolf	N/A	N/A	-18.40%

Summary

Solo Brands beats TruGolf on 7 of the 10 factors compared between the two stocks.

About Solo Brands

Solo Brands, Inc. operates a direct-to-consumer platform that offers outdoor and lifestyle branded products in the United States. The company provides camp stoves under the Solo Stove Lite brand name; fire pits under the Solo Stove brand name; kayaks under the Oru brand name; paddle boards under the ISLE brand name; and storage solutions for fire pits, firewood, and other accessories. It also offers swim trunks, casual shorts, sport products, polos, shirts, and lounge products under the Chubbies brand name; consumables, such as color packs, starters, natural charcoal, fuel, pellets, and firewood products; and accessories comprising shelters, shields, roasting sticks, tools, paddles, and pumps under the Solo Stove, Oru, and ISLE brands. Solo Brands, Inc. was founded in 2011 and is headquartered in Grapevine, Texas.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.