Comparing VerifyMe (NASDAQ:VRME) & Kubient (NASDAQ:KBNT)

VerifyMe (NASDAQ:VRME) and Kubient (NASDAQ:KBNT) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings and analyst recommendations.

Valuation and Earnings

This table compares VerifyMe and Kubient’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VerifyMe	$25.31 million	0.60	-$3.39 million	($0.23)	-6.52
Kubient	$2.40 million	0.00	-$13.62 million	($0.87)	0.00

VerifyMe has higher revenue and earnings than Kubient. VerifyMe is trading at a lower price-to-earnings ratio than Kubient, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for VerifyMe and Kubient, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VerifyMe	0	0	2	0	3.00
Kubient	0	0	0	0	N/A

VerifyMe currently has a consensus price target of $2.85, suggesting a potential upside of 90.00%. Given VerifyMe’s higher probable upside, equities research analysts clearly believe VerifyMe is more favorable than Kubient.

Profitability

This table compares VerifyMe and Kubient’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
VerifyMe	-9.30%	-16.79%	-10.89%
Kubient	N/A	N/A	N/A

Insider and Institutional Ownership

8.8% of VerifyMe shares are owned by institutional investors. Comparatively, 13.9% of Kubient shares are owned by institutional investors. 24.1% of VerifyMe shares are owned by insiders. Comparatively, 22.3% of Kubient shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

VerifyMe has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Kubient has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500.

Summary

VerifyMe beats Kubient on 7 of the 13 factors compared between the two stocks.

About VerifyMe

VerifyMe, Inc., together with its subsidiary, PeriShip Global, LLC, operates as a technology solutions provider that specializes in products to connect brands with consumers and providing brands with end-to-end logistics management for their products. The company operates through two segments, VerifyMe Solutions and PeriShip Global Solutions. The VerifyMe Solutions segment offers technology solutions to connect brands with consumers allowing brand owners to gather business intelligence while engaging directly with their consumers. Its solutions provide brand protection and supply chain functions, such as counterfeit prevention, traceability, consumer engagement solutions, and authentication for labels, packaging, and products, as well as tamper-proof labels. The PeriShip Global Solutions segment offers predictive analytics for optimizing delivery of time and temperature sensitive perishable products. This segment's products include PeriTrack customer dashboard, an integrated web portal tool gives its customers an in-depth look at their shipping activities based on real-time data. It also provides call center, pre-transit, post-delivery, and weather/traffic services. The company has a strategic partnership with INX International Ink Company. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was incorporated in 1999 and is headquartered in Lake Mary, Florida.

About Kubient

Kubient, Inc. develops a cloud-based software platform for digital advertising industry. It develops Audience Marketplace, a platform for real-time trading of digital, programmatic advertising. The company's platform allows advertisers and publishers the ability to use machine learning during programmatic advertising inventory auction. The company was incorporated in 2017 and is based in New York, New York.