Head-To-Head Survey: Vince (NYSE:VNCE) versus J-Long Group (NASDAQ:JL)

Vince (NYSE:VNCE) and J-Long Group (NASDAQ:JL) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, dividends, profitability, risk and institutional ownership.

Profitability

This table compares Vince and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vince	10.49%	-13.13%	-2.75%
J-Long Group	N/A	N/A	N/A

Earnings and Valuation

This table compares Vince and J-Long Group’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vince	$292.89 million	0.06	$25.45 million	$2.42	0.59
J-Long Group	$30.48 million	0.56	N/A	N/A	N/A

Vince has higher revenue and earnings than J-Long Group.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Vince and J-Long Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vince	0	0	1	1	3.50
J-Long Group	0	0	0	0	N/A

Vince presently has a consensus target price of $3.00, suggesting a potential upside of 111.27%. Given Vince’s higher possible upside, research analysts clearly believe Vince is more favorable than J-Long Group.

Insider & Institutional Ownership

16.1% of Vince shares are owned by institutional investors. 3.3% of Vince shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Vince beats J-Long Group on 7 of the 10 factors compared between the two stocks.

About Vince

Vince Holding Corp. provides luxury apparel and accessories in the United States and internationally. It operates through Vince Wholesale, Vince Direct-to-Consumer segments. The company offers a range of men's and women's products, such as cashmere sweaters, silk blouses, leather and suede products, and jackets, dresses, skirts, pants, t-shirts, footwear, outerwear, and accessories, as well as woven shirts, core and fashion pants, and blazers under the Vince brand. It sells its products directly to consumers through its branded specialty retail stores and outlet stores, as well as through its vince.com e-commerce platform and subscription business through Vince Unfold, vinceunfold.com; and to department stores and specialty stores. The company was formerly known as Apparel Holding Corp. and changed its name to Vince Holding Corp. in November 2013. The company was founded in 2002 and is headquartered in New York, New York.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.