Reviewing Micromobility.com (NASDAQ:MCOM) and Zhihu (NYSE:ZH)

Micromobility.com (NASDAQ:MCOM) and Zhihu (NYSE:ZH) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, profitability, analyst recommendations, risk and valuation.

Profitability

This table compares Micromobility.com and Zhihu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Micromobility.com	-723.83%	N/A	-390.79%
Zhihu	-19.78%	-16.88%	-11.77%

Insider and Institutional Ownership

11.4% of Micromobility.com shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 0.3% of Micromobility.com shares are held by company insiders. Comparatively, 13.6% of Zhihu shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Micromobility.com and Zhihu’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Micromobility.com	$9.84 million	0.06	-$62.06 million	N/A	N/A
Zhihu	$591.40 million	0.45	-$118.82 million	($1.14)	-2.28

Micromobility.com has higher earnings, but lower revenue than Zhihu.

Risk & Volatility

Micromobility.com has a beta of 0.06, meaning that its share price is 94% less volatile than the S&P 500. Comparatively, Zhihu has a beta of 0.18, meaning that its share price is 82% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Micromobility.com and Zhihu, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Micromobility.com	0	0	0	0	N/A
Zhihu	0	0	1	0	3.00

Zhihu has a consensus price target of $5.40, suggesting a potential upside of 107.69%. Given Zhihu’s higher possible upside, analysts clearly believe Zhihu is more favorable than Micromobility.com.

Summary

Zhihu beats Micromobility.com on 9 of the 11 factors compared between the two stocks.

About Micromobility.com

Micromobility.com Inc., an intra-urban transportation company, provides micro-mobility services in Italy and the United States. The company operates through Mobility, Media, and All Other segments. It offers e-scooters, e- bicycles, and e-mopeds. The company provides a sharing economy that allows users to rent electric vehicles directly from the Helbiz mobile application. It is also involved in the acquisition, commercialization, and distribution of contents, such as live sport events; and provision of Helbiz Kitchen, a delivery-only ghost kitchen restaurant that specializes in preparing meals. The company was founded in 2015 and is headquartered in New York, New York.

About Zhihu

Zhihu Inc. operates an online content community in the People's Republic of China. Its community allows people to seek inspiration, find solutions, make decisions, and have fun. The company offers technology, business support, and consulting services; information transmission, software, and information technology services. It also offers information and marketing services; vocational training; and internet services, as well as holds audio-visual permit. Zhihu Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.