Future FinTech Group (NASDAQ:FTFT) and MediaAlpha (NYSE:MAX) Financial Review

MediaAlpha (NYSE:MAX) and Future FinTech Group (NASDAQ:FTFT) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk and institutional ownership.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for MediaAlpha and Future FinTech Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	1	1	5	0	2.57
Future FinTech Group	0	0	0	0	N/A

MediaAlpha presently has a consensus target price of $22.43, suggesting a potential upside of 79.14%. Given MediaAlpha’s higher probable upside, analysts plainly believe MediaAlpha is more favorable than Future FinTech Group.

Risk and Volatility

MediaAlpha has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, Future FinTech Group has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500.

Profitability

This table compares MediaAlpha and Future FinTech Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MediaAlpha	-7.76%	N/A	-21.56%
Future FinTech Group	-95.03%	-71.02%	-51.19%

Earnings & Valuation

This table compares MediaAlpha and Future FinTech Group’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$388.15 million	2.12	-$40.42 million	($0.68)	-18.41
Future FinTech Group	$34.87 million	0.26	-$33.65 million	N/A	N/A

Future FinTech Group has lower revenue, but higher earnings than MediaAlpha.

Insider and Institutional Ownership

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 0.2% of Future FinTech Group shares are held by institutional investors. 11.5% of MediaAlpha shares are held by company insiders. Comparatively, 7.1% of Future FinTech Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

MediaAlpha beats Future FinTech Group on 10 of the 11 factors compared between the two stocks.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

About Future FinTech Group

Future FinTech Group Inc., through its subsidiaries, operates online shopping platforms in People's Republic of China. It operates in four segments: Shared Shopping Mall Membership Fee, Fruit Related Products, Sales of Goods, and Others. The company operates Chain Cloud Mall (CCM), a real-name blockchain based e-commerce platform that integrates blockchain and internet technology; and NONOGIRL, a cross-border e-commerce platform. It also engages in coal and aluminum ingots supply chain financing and trading; financial technology service; and cryptocurrency market data and information service businesses, as well as services related to the application and development of blockchain-based technology in financial technology. The company was formerly known as SkyPeople Fruit Juice, Inc. and changed its name to Future FinTech Group Inc. in June 2017. Future FinTech Group Inc. is headquartered in New York, New York.