comScore (NASDAQ:SCOR) Upgraded by StockNews.com to “Buy”

comScore (NASDAQ:SCOR) was upgraded by equities researchers at StockNews.com from a “hold” rating to a “buy” rating in a note issued to investors on Tuesday.

SCOR has been the topic of a number of other reports. Needham & Company LLC cut their price target on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th. Craig Hallum reiterated a “hold” rating and issued a $8.00 target price (down from $18.00) on shares of comScore in a report on Thursday, August 29th.

comScore Stock Up 8.0 %

Shares of SCOR stock traded up $0.52 on Tuesday, hitting $7.02. The stock had a trading volume of 18,814 shares, compared to its average volume of 19,938. comScore has a one year low of $6.12 and a one year high of $20.97. The business has a 50 day moving average price of $9.20 and a 200 day moving average price of $12.54. The company has a market cap of $33.93 million, a PE ratio of -0.38 and a beta of 1.09.

comScore (NASDAQ:SCOR) last announced its quarterly earnings results on Tuesday, August 6th. The company reported ($1.19) earnings per share for the quarter, missing the consensus estimate of ($0.18) by ($1.01). The business had revenue of $85.84 million during the quarter, compared to analysts’ expectations of $88.70 million. comScore had a negative return on equity of 47.80% and a negative net margin of 7.96%. During the same period in the previous year, the company posted ($2.20) EPS. Equities research analysts expect that comScore will post -2.85 EPS for the current year.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities and Exchange Commission (SEC). 42.15% of the stock is currently owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.