Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) saw a significant decline in short interest in the month of September. As of September 15th, there was short interest totalling 1,030,000 shares, a decline of 5.5% from the August 31st total of 1,090,000 shares. Currently, 1.8% of the company’s shares are short sold. Based on an average daily trading volume, of 278,400 shares, the days-to-cover ratio is currently 3.7 days.

Institutional Trading of Baozun

Several large investors have recently added to or reduced their stakes in BZUN. Acadian Asset Management LLC lifted its stake in Baozun by 55.1% during the second quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company’s stock worth $2,335,000 after purchasing an additional 356,096 shares in the last quarter. Dimensional Fund Advisors LP boosted its stake in Baozun by 23.4% during the 2nd quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after purchasing an additional 117,502 shares during the period. Mackenzie Financial Corp purchased a new position in shares of Baozun during the second quarter worth about $165,000. Marshall Wace LLP acquired a new position in Baozun in the 2nd quarter valued at $55,000. Finally, Virtu Financial LLC purchased a new position in Baozun during the first quarter worth about $48,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Baozun Price Performance

Shares of BZUN traded up $0.15 during midday trading on Monday, hitting $3.58. The stock had a trading volume of 2,052,947 shares, compared to its average volume of 495,040. The firm has a market cap of $218.66 million, a PE ratio of -5.97 and a beta of 0.32. Baozun has a 1 year low of $1.90 and a 1 year high of $3.79. The stock’s 50 day moving average is $2.41 and its 200 day moving average is $2.52.

Baozun (NASDAQ:BZUN) last released its earnings results on Wednesday, August 28th. The technology company reported ($0.07) EPS for the quarter. The company had revenue of $329.01 million during the quarter. Baozun had a negative return on equity of 6.38% and a negative net margin of 3.02%.

Analyst Ratings Changes

Separately, CLSA downgraded shares of Baozun from an “outperform” rating to a “hold” rating and decreased their price target for the stock from $2.80 to $2.20 in a research note on Friday, August 30th.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.