Analyzing Crocs (NASDAQ:CROX) & Dr. Martens (OTCMKTS:DOCMF)

Crocs (NASDAQ:CROX) and Dr. Martens (OTCMKTS:DOCMF) are both consumer cyclical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.

Valuation & Earnings

This table compares Crocs and Dr. Martens”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.06 billion	2.09	$792.57 million	$12.92	10.79
Dr. Martens	N/A	N/A	N/A	N/A	N/A

Crocs has higher revenue and earnings than Dr. Martens.

Profitability

This table compares Crocs and Dr. Martens’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Crocs	20.02%	53.20%	16.76%
Dr. Martens	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings and price targets for Crocs and Dr. Martens, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0	2	11	0	2.85
Dr. Martens	0	0	0	0	N/A

Crocs currently has a consensus target price of $162.58, indicating a potential upside of 16.63%. Given Crocs’ higher probable upside, equities research analysts clearly believe Crocs is more favorable than Dr. Martens.

Insider and Institutional Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Crocs beats Dr. Martens on 8 of the 8 factors compared between the two stocks.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

About Dr. Martens

Dr. Martens plc designs, develops, procures, markets, sells, and distributes footwear in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. It offers originals, fusion, kids, and casual, as well as accessories. The company offers its products under the Dr. Martens brand name. Dr. Martens plc was founded in 1945 and is based in London, the United Kingdom.