Crocs (NASDAQ:CROX) and Citizen Watch (OTCMKTS:CHCLY) Critical Survey

Citizen Watch (OTCMKTS:CHCLY) and Crocs (NASDAQ:CROX) are both consumer cyclical companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, dividends and profitability.

Insider & Institutional Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Citizen Watch and Crocs, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizen Watch	0	0	0	0	N/A
Crocs	0	2	11	0	2.85

Crocs has a consensus target price of $162.58, suggesting a potential upside of 23.84%. Given Crocs’ higher probable upside, analysts plainly believe Crocs is more favorable than Citizen Watch.

Valuation and Earnings

This table compares Citizen Watch and Crocs”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizen Watch	N/A	N/A	N/A	$319.05	0.10
Crocs	$4.06 billion	1.96	$792.57 million	$12.92	10.16

Crocs has higher revenue and earnings than Citizen Watch. Citizen Watch is trading at a lower price-to-earnings ratio than Crocs, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Citizen Watch and Crocs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Citizen Watch	N/A	N/A	N/A
Crocs	20.02%	53.20%	16.76%

Summary

Crocs beats Citizen Watch on 9 of the 10 factors compared between the two stocks.

About Citizen Watch

Citizen Watch Co., Ltd. manufactures and sells watches and their components worldwide. It operates through four segments: Watches, Machine Tools, Devices and Components, and Electronic and Other Products. The company offers movements, CNC automatic lathes, turning machines, LEDs for lighting, tactile switch, backlight unit, crystal devices, ferroelectric LCDS, printers, calculators, health care products, and other automotive components. Citizen Watch Co., Ltd. was founded in 1918 and is headquartered in Nishitokyo, Japan.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.