Head to Head Comparison: Viant Technology (NASDAQ:DSP) & PubMatic (NASDAQ:PUBM)

PubMatic (NASDAQ:PUBM) and Viant Technology (NASDAQ:DSP) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.

Earnings and Valuation

This table compares PubMatic and Viant Technology”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PubMatic	$282.25 million	2.58	$8.88 million	$0.36	40.85
Viant Technology	$243.25 million	3.03	-$3.44 million	($0.05)	-233.40

PubMatic has higher revenue and earnings than Viant Technology. Viant Technology is trading at a lower price-to-earnings ratio than PubMatic, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

64.3% of PubMatic shares are owned by institutional investors. Comparatively, 11.4% of Viant Technology shares are owned by institutional investors. 2.9% of PubMatic shares are owned by insiders. Comparatively, 28.8% of Viant Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares PubMatic and Viant Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PubMatic	7.08%	6.92%	3.07%
Viant Technology	-0.33%	-7.39%	-5.05%

Analyst Ratings

This is a breakdown of current ratings and target prices for PubMatic and Viant Technology, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PubMatic	0	3	4	0	2.57
Viant Technology	0	1	4	0	2.80

PubMatic presently has a consensus price target of $21.00, suggesting a potential upside of 42.81%. Viant Technology has a consensus price target of $12.20, suggesting a potential upside of 4.54%. Given PubMatic’s higher possible upside, equities analysts plainly believe PubMatic is more favorable than Viant Technology.

Volatility & Risk

PubMatic has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500.

Summary

PubMatic beats Viant Technology on 10 of the 13 factors compared between the two stocks.

About PubMatic

PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real-time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell-side platform, used for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides solutions, including OpenWrap, a header bidding solution; Openwrap OTT, a prebid-powered unified bidding solution; Openwrap SDK, an enterprise-grade management tools and analytics; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology?infrastructure?to simplify the complex alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top (OTT), connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.