Critical Analysis: Beachbody (NYSE:BODI) vs. Soupman (OTCMKTS:SOUPQ)

Soupman (OTCMKTS:SOUPQ) and Beachbody (NYSE:BODI) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, dividends, earnings and analyst recommendations.

Insider and Institutional Ownership

74.5% of Beachbody shares are held by institutional investors. 12.1% of Soupman shares are held by insiders. Comparatively, 41.8% of Beachbody shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Soupman and Beachbody’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Soupman	N/A	N/A	N/A
Beachbody	-25.72%	-92.82%	-29.79%

Earnings and Valuation

This table compares Soupman and Beachbody”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Soupman	N/A	N/A	N/A	N/A	N/A
Beachbody	$527.11 million	0.08	-$152.64 million	($19.50)	-0.32

Soupman has higher earnings, but lower revenue than Beachbody.

Analyst Recommendations

This is a summary of current ratings for Soupman and Beachbody, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Soupman	0	0	0	0	0.00
Beachbody	0	2	4	0	2.67

Beachbody has a consensus target price of $12.40, indicating a potential upside of 100.00%. Given Beachbody’s stronger consensus rating and higher probable upside, analysts clearly believe Beachbody is more favorable than Soupman.

Summary

Beachbody beats Soupman on 6 of the 9 factors compared between the two stocks.

About Soupman

Soupman, Inc., together with its subsidiaries, manufactures and sells soups in the United States. It markets and sells its products to grocery chains, school systems, and franchisees under The Original Soupman brand name. The company also franchises Original Soupman restaurants and mobile unit; and other high-traffic locations, such as casinos, airports, theme parks, and other tourist locations. It has 9 franchise locations, including co-branded locations. The company was formerly known as Passport Arts, Inc. and changed its name to Soupman, Inc. in January 2011. Soupman, Inc. was founded in 1984 and is based in Staten Island, New York.

About Beachbody

The Beachbody Company, Inc. operates as a subscription health and wellness company that provides fitness, nutrition, and stress-reducing programs in the United States and internationally. The company operates Beachbody on Demand, a digital subscription platform that provides access to a library of live and on-demand fitness and nutrition content; and Beachbody on Demand Interactive (BODi) for live fitness and nutrition programs. It also offers nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; supplements under the LADDER brand; connected fitness products; and BODi Bike Studio, a package subscription to BODi with a bike and accessories. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.