comScore (NASDAQ:SCOR) Stock Rating Upgraded by StockNews.com

comScore (NASDAQ:SCOR) was upgraded by analysts at StockNews.com from a “hold” rating to a “buy” rating in a research report issued on Thursday.

A number of other analysts also recently commented on the stock. Craig Hallum reiterated a “hold” rating and issued a $8.00 price objective (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th. Needham & Company LLC dropped their price target on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research report on Wednesday, August 7th.

comScore Price Performance

NASDAQ SCOR opened at $5.57 on Thursday. The stock’s 50 day simple moving average is $6.52 and its 200-day simple moving average is $10.47. The company has a market cap of $27.24 million, a PE ratio of -0.61 and a beta of 1.10. comScore has a 1-year low of $4.89 and a 1-year high of $20.97.

comScore (NASDAQ:SCOR) last issued its earnings results on Tuesday, August 6th. The company reported ($1.19) EPS for the quarter, missing analysts’ consensus estimates of ($0.18) by ($1.01). The business had revenue of $85.84 million during the quarter, compared to analyst estimates of $88.70 million. comScore had a negative net margin of 7.96% and a negative return on equity of 47.80%. During the same quarter last year, the company earned ($2.20) earnings per share. On average, equities research analysts anticipate that comScore will post -2.85 EPS for the current fiscal year.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. raised its holdings in comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. Institutional investors and hedge funds own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.