Datasea (NASDAQ:DTSS – Get Free Report) and Zeta Global (NYSE:ZETA – Get Free Report) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, dividends, valuation and risk.
Profitability
This table compares Datasea and Zeta Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Datasea | -47.45% | -633.27% | -239.10% |
| Zeta Global | -13.35% | -61.25% | -21.42% |
Risk and Volatility
Datasea has a beta of 0.62, indicating that its stock price is 38% less volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Datasea | 0 | 0 | 0 | 0 | 0.00 |
| Zeta Global | 0 | 2 | 11 | 2 | 3.00 |
Zeta Global has a consensus target price of $40.23, suggesting a potential upside of 126.91%. Given Zeta Global’s stronger consensus rating and higher possible upside, analysts clearly believe Zeta Global is more favorable than Datasea.
Valuation and Earnings
This table compares Datasea and Zeta Global”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Datasea | $23.98 million | 0.51 | -$11.38 million | ($5.57) | -0.42 |
| Zeta Global | $728.72 million | 5.35 | -$187.48 million | ($0.70) | -25.33 |
Datasea has higher earnings, but lower revenue than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Datasea, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
82.1% of Datasea shares are owned by institutional investors. Comparatively, 75.8% of Zeta Global shares are owned by institutional investors. 41.1% of Datasea shares are owned by company insiders. Comparatively, 25.5% of Zeta Global shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
Zeta Global beats Datasea on 11 of the 15 factors compared between the two stocks.
About Datasea
Datasea Inc., through its subsidiaries, provides technology and information systems in the People's Republic of China. The company provides smart city solutions and 5G messaging applications. It also offers its smart security solutions primarily to schools, tourist or scenic attractions, and public communities. In addition, the company provides intelligent acoustics products, which include ultrasonic air sterilizer, air purification and deodorization, and other products. The company was formerly known as Rose Rock, Inc. and changed its name to Datasea Inc. in October 2015. Datasea Inc. was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
About Zeta Global
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.
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