Tripadvisor (NASDAQ:TRIP) and Trade Desk (NASDAQ:TTD) Head-To-Head Survey

Trade Desk (NASDAQ:TTD) and Tripadvisor (NASDAQ:TRIP) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

Volatility & Risk

Trade Desk has a beta of 1.47, indicating that its stock price is 47% more volatile than the S&P 500. Comparatively, Tripadvisor has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Trade Desk and Tripadvisor, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	2	3	24	1	2.80
Tripadvisor	3	9	3	0	2.00

Trade Desk currently has a consensus price target of $122.65, suggesting a potential upside of 3.81%. Tripadvisor has a consensus price target of $18.33, suggesting a potential upside of 31.52%. Given Tripadvisor’s higher possible upside, analysts plainly believe Tripadvisor is more favorable than Trade Desk.

Insider and Institutional Ownership

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 99.0% of Tripadvisor shares are held by institutional investors. 9.7% of Trade Desk shares are held by insiders. Comparatively, 2.2% of Tripadvisor shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Trade Desk and Tripadvisor’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Trade Desk	13.34%	13.17%	6.10%
Tripadvisor	1.98%	10.37%	3.36%

Valuation & Earnings

This table compares Trade Desk and Tripadvisor”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$1.95 billion	29.84	$178.94 million	$0.61	193.69
Tripadvisor	$1.81 billion	1.07	$10.00 million	$0.23	60.61

Trade Desk has higher revenue and earnings than Tripadvisor. Tripadvisor is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Summary

Trade Desk beats Tripadvisor on 13 of the 15 factors compared between the two stocks.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

About Tripadvisor

TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.