Critical Review: Integral Ad Science (NASDAQ:IAS) vs. MicroCloud Hologram (NASDAQ:HOLO)

MicroCloud Hologram (NASDAQ:HOLO) and Integral Ad Science (NASDAQ:IAS) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for MicroCloud Hologram and Integral Ad Science, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MicroCloud Hologram	0	0	0	0	0.00
Integral Ad Science	0	3	8	0	2.73

Integral Ad Science has a consensus price target of $15.70, suggesting a potential upside of 41.70%. Given Integral Ad Science’s stronger consensus rating and higher probable upside, analysts plainly believe Integral Ad Science is more favorable than MicroCloud Hologram.

Profitability

This table compares MicroCloud Hologram and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MicroCloud Hologram	N/A	N/A	N/A
Integral Ad Science	6.39%	3.47%	2.83%

Volatility & Risk

MicroCloud Hologram has a beta of 4.5, indicating that its stock price is 350% more volatile than the S&P 500. Comparatively, Integral Ad Science has a beta of 1.52, indicating that its stock price is 52% more volatile than the S&P 500.

Insider & Institutional Ownership

2.1% of MicroCloud Hologram shares are held by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are held by institutional investors. 2.0% of Integral Ad Science shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares MicroCloud Hologram and Integral Ad Science”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MicroCloud Hologram	$28.89 million	6.07	-$11.55 million	N/A	N/A
Integral Ad Science	$474.37 million	3.80	$7.24 million	$0.20	55.40

Integral Ad Science has higher revenue and earnings than MicroCloud Hologram.

Summary

Integral Ad Science beats MicroCloud Hologram on 10 of the 12 factors compared between the two stocks.

About MicroCloud Hologram

MicroCloud Hologram Inc. provides holographic technology services worldwide. It operates in two segments, Holographic Solutions and Holographic Technology Service. Its services include holographic light detection and ranging (LiDAR) solutions based on holographic technology, holographic LiDAR point cloud algorithms architecture design, technical holographic imaging solutions, holographic LiDAR sensor chip design, and holographic vehicle intelligent vision technology to service customers that provide holographic advanced driver assistance systems. The company also provides holographic digital twin technology services and has a proprietary holographic digital twin technology resource library, which captures shapes and objects in 3D holographic form by utilizing a combination of holographic digital twin software, digital content, spatial data-driven data science, holographic digital cloud algorithm, and holographic 3D capture technology. In addition, it distributes holographic hardware. The company is headquartered in Shenzhen, China.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.