Analyzing Viad (NYSE:VVI) and Concentrix (NASDAQ:CNXC)

Viad (NYSE:VVI) and Concentrix (NASDAQ:CNXC) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations and dividends.

Analyst Recommendations

This is a summary of current ratings for Viad and Concentrix, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viad	0	0	2	0	3.00
Concentrix	0	1	4	1	3.00

Viad currently has a consensus target price of $48.00, suggesting a potential upside of 7.58%. Concentrix has a consensus target price of $79.00, suggesting a potential upside of 75.87%. Given Concentrix’s higher possible upside, analysts plainly believe Concentrix is more favorable than Viad.

Valuation and Earnings

This table compares Viad and Concentrix”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viad	$1.24 billion	0.76	$16.02 million	$0.50	89.24
Concentrix	$7.11 billion	0.41	$313.84 million	$3.08	14.58

Concentrix has higher revenue and earnings than Viad. Concentrix is trading at a lower price-to-earnings ratio than Viad, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Viad and Concentrix’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viad	2.68%	47.55%	5.49%
Concentrix	2.18%	16.57%	5.57%

Risk & Volatility

Viad has a beta of 2.04, suggesting that its stock price is 104% more volatile than the S&P 500. Comparatively, Concentrix has a beta of 0.61, suggesting that its stock price is 39% less volatile than the S&P 500.

Institutional & Insider Ownership

89.9% of Viad shares are held by institutional investors. Comparatively, 90.3% of Concentrix shares are held by institutional investors. 4.1% of Viad shares are held by insiders. Comparatively, 3.1% of Concentrix shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Concentrix beats Viad on 8 of the 14 factors compared between the two stocks.

About Viad

Viad Corp provides hospitality, leisure activities, experiential marketing, and live events in the United States, Canada, Europe, the Middle East, and Africa. It operates in three segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment offers recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. This segment consists of Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon. The Spiro segment operates as an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibition segment engages as an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. It serves event organizers and corporate brand marketers; and tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.

About Concentrix

Concentrix Corporation engages in the provision of technology-infused customer experience (CX) solutions worldwide. The company provides CX process optimization, technology innovation, front- and back-office automation, analytics, and business transformation services, across various channels of communication, such as voice, chat, email, social media, asynchronous messaging, and custom applications. It also offers customer lifecycle management; customer experience/user experience strategy and design; analytics and actionable insights; digital transformation services that design and engineer CX solutions to enable efficient customer self-service and build customer loyalty; customer engagement solutions and services that address the entirety of the customer lifecycle; AI technology that can intelligently act on customer intent to improve customer experience with non-human engagement; voice of the customer and analytics solutions to gather and analyze customer feedback to foster loyalty to, and growth with, clients; analytics and consulting solutions that synthesize data and provide professional insight to improve clients’ customer experience strategies; vertical business process outsourcing (BPO) services; and back office BPO services that support clients in non-customer facing areas. The company’s clients include technology and consumer electronics, retail, travel and e-commerce, communications and media, banking, financial services and insurance, healthcare, and others, as well as global IPOs, social brands, and banks. Concentrix Corporation was founded in 2004 and is based in Newark, California.