Head to Head Survey: SOS (NYSE:SOS) vs. MARA (NASDAQ:MARA)

MARA (NASDAQ:MARA) and SOS (NYSE:SOS) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Analyst Recommendations

This is a breakdown of recent ratings for MARA and SOS, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MARA	1	5	4	0	2.30
SOS	0	0	0	0	0.00

MARA currently has a consensus price target of $23.33, indicating a potential downside of 14.90%. Given MARA’s stronger consensus rating and higher possible upside, analysts plainly believe MARA is more favorable than SOS.

Risk and Volatility

MARA has a beta of 5.52, meaning that its stock price is 452% more volatile than the S&P 500. Comparatively, SOS has a beta of 1.37, meaning that its stock price is 37% more volatile than the S&P 500.

Profitability

This table compares MARA and SOS’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MARA	27.48%	-8.40%	-6.92%
SOS	N/A	N/A	N/A

Earnings and Valuation

This table compares MARA and SOS”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MARA	$598.75 million	14.74	$261.17 million	$0.79	34.71
SOS	$92.42 million	0.12	-$3.65 million	N/A	N/A

MARA has higher revenue and earnings than SOS.

Insider and Institutional Ownership

44.5% of MARA shares are held by institutional investors. Comparatively, 1.9% of SOS shares are held by institutional investors. 1.0% of MARA shares are held by insiders. Comparatively, 2.7% of SOS shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

MARA beats SOS on 9 of the 12 factors compared between the two stocks.

About MARA

MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.

About SOS

SOS Limited provides data mining and analysis services to corporate and individual members in the People's Republic of China. It provides marketing data, technology, and solutions for insurance companies; emergency rescue services; and insurance product and health care information portals. The company operates SOS cloud emergency rescue service software as a service platform that offers basic cloud products, such as medical rescue, auto rescue, financial rescue, and life rescue cards; cooperative cloud systems, including information rescue center, intelligent big data, and intelligent software and hardware; and information cloud systems, such as newsToday and E-commerce Today, 10086 hot-line center, information security services, and marketing-related data. It also focuses on cryptocurrency mining, blockchain-based insurance, and security management businesses. The company serves insurance companies, financial institutions, medical institutions, healthcare providers, and other service providers in the emergency rescue services industry. The company is based in Qingdao, the People's Republic of China.