Critical Comparison: TruGolf (TRUG) versus Its Peers

Volatility and Risk

TruGolf has a beta of -0.67, suggesting that its stock price is 167% less volatile than the S&P 500. Comparatively, TruGolf’s peers have a beta of 1.51, suggesting that their average stock price is 51% more volatile than the S&P 500.

Profitability

This table compares TruGolf and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-21.06%
TruGolf Competitors	-70.07%	-167.31%	-27.94%

Earnings & Valuation

This table compares TruGolf and its peers revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$20.35 million	-$360,000.00	-1.29
TruGolf Competitors	$2.83 billion	$65.74 million	1.02

TruGolf’s peers have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 49.9% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by institutional investors. 37.2% of TruGolf shares are held by insiders. Comparatively, 19.5% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

TruGolf peers beat TruGolf on 5 of the 9 factors compared.

TruGolf Company Profile

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.