comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com

StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research report issued to clients and investors on Wednesday. The firm set a “buy” rating on the stock.

A number of other research firms have also weighed in on SCOR. Needham & Company LLC cut their price objective on shares of comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research note on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and set a $8.00 price target (down from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Stock Down 3.6 %

Shares of NASDAQ SCOR opened at $7.77 on Wednesday. comScore has a 52 week low of $4.89 and a 52 week high of $20.97. The business’s 50 day moving average price is $6.71 and its 200 day moving average price is $9.57. The firm has a market cap of $38.00 million, a P/E ratio of -0.36 and a beta of 1.13.

Institutional Investors Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. lifted its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities & Exchange Commission. Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.