Ulta Beauty (NASDAQ:ULTA) Stock Price Expected to Rise, B. Riley Analyst Says

Ulta Beauty (NASDAQ:ULTA) had its price objective upped by equities researchers at B. Riley from $300.00 to $330.00 in a report released on Friday,Benzinga reports. The firm currently has a “sell” rating on the specialty retailer’s stock. B. Riley’s price objective would indicate a potential downside of 22.93% from the stock’s current price. B. Riley also issued estimates for Ulta Beauty’s Q4 2025 earnings at $6.54 EPS, FY2025 earnings at $23.45 EPS, Q1 2026 earnings at $6.11 EPS, Q2 2026 earnings at $5.13 EPS, Q3 2026 earnings at $5.17 EPS, Q4 2026 earnings at $6.44 EPS and FY2026 earnings at $22.85 EPS.

Other equities analysts have also recently issued research reports about the company. Loop Capital dropped their target price on Ulta Beauty from $520.00 to $450.00 and set a “buy” rating on the stock in a research report on Tuesday, September 3rd. StockNews.com raised Ulta Beauty from a “sell” rating to a “hold” rating in a report on Saturday, September 28th. Telsey Advisory Group increased their price objective on Ulta Beauty from $450.00 to $500.00 and gave the stock an “outperform” rating in a research report on Friday. TD Cowen decreased their target price on shares of Ulta Beauty from $390.00 to $380.00 and set a “hold” rating on the stock in a research report on Thursday, October 17th. Finally, The Goldman Sachs Group cut their price target on shares of Ulta Beauty from $475.00 to $412.00 and set a “neutral” rating for the company in a report on Monday, August 12th. Two investment analysts have rated the stock with a sell rating, twelve have issued a hold rating and eleven have issued a buy rating to the company. According to data from MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $438.00.

Ulta Beauty Price Performance

Shares of NASDAQ ULTA opened at $428.17 on Friday. The stock has a fifty day moving average price of $374.15 and a 200 day moving average price of $376.64. Ulta Beauty has a 1-year low of $318.17 and a 1-year high of $574.76. The company has a market cap of $20.18 billion, a PE ratio of 17.13, a P/E/G ratio of 2.30 and a beta of 1.32.

Ulta Beauty (NASDAQ:ULTA) last released its earnings results on Thursday, December 5th. The specialty retailer reported $5.14 EPS for the quarter, topping the consensus estimate of $4.45 by $0.69. The company had revenue of $2.53 billion during the quarter, compared to analysts’ expectations of $2.50 billion. Ulta Beauty had a net margin of 10.68% and a return on equity of 54.02%. The business’s revenue was up 1.7% on a year-over-year basis. During the same quarter last year, the business earned $5.07 EPS. Analysts anticipate that Ulta Beauty will post 23.07 earnings per share for the current fiscal year.

Institutional Trading of Ulta Beauty

Several hedge funds and other institutional investors have recently bought and sold shares of ULTA. Farther Finance Advisors LLC boosted its holdings in shares of Ulta Beauty by 4.7% during the third quarter. Farther Finance Advisors LLC now owns 627 shares of the specialty retailer’s stock worth $244,000 after purchasing an additional 28 shares during the last quarter. UMB Bank n.a. lifted its position in Ulta Beauty by 83.3% during the second quarter. UMB Bank n.a. now owns 66 shares of the specialty retailer’s stock worth $25,000 after buying an additional 30 shares during the period. AdvisorNet Financial Inc lifted its position in Ulta Beauty by 5.0% during the second quarter. AdvisorNet Financial Inc now owns 695 shares of the specialty retailer’s stock worth $268,000 after buying an additional 33 shares during the period. Nations Financial Group Inc. IA ADV boosted its stake in Ulta Beauty by 1.0% in the 2nd quarter. Nations Financial Group Inc. IA ADV now owns 3,495 shares of the specialty retailer’s stock worth $1,349,000 after buying an additional 33 shares during the last quarter. Finally, Mayflower Financial Advisors LLC grew its holdings in Ulta Beauty by 6.8% in the 2nd quarter. Mayflower Financial Advisors LLC now owns 521 shares of the specialty retailer’s stock valued at $201,000 after buying an additional 33 shares during the period. 90.39% of the stock is owned by hedge funds and other institutional investors.

About Ulta Beauty

Ulta Beauty, Inc operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications.