Contrasting Life360 (NASDAQ:LIF) and CooTek (Cayman) (NYSE:CTK)

CooTek (Cayman) (NYSE:CTK) and Life360 (NASDAQ:LIF) are both computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, dividends, earnings, profitability and institutional ownership.

Profitability

This table compares CooTek (Cayman) and Life360’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CooTek (Cayman)	N/A	N/A	N/A
Life360	-4.72%	-4.03%	-3.16%

Insider and Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for CooTek (Cayman) and Life360, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CooTek (Cayman)	0	0	0	0	0.00
Life360	0	1	6	1	3.00

Life360 has a consensus price target of $47.00, suggesting a potential upside of 7.28%. Given Life360’s stronger consensus rating and higher possible upside, analysts clearly believe Life360 is more favorable than CooTek (Cayman).

Valuation and Earnings

This table compares CooTek (Cayman) and Life360″s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CooTek (Cayman)	$31.98 million	0.01	-$2.60 million	N/A	N/A
Life360	$304.52 million	10.74	-$28.17 million	N/A	N/A

CooTek (Cayman) has higher earnings, but lower revenue than Life360.

Summary

Life360 beats CooTek (Cayman) on 7 of the 11 factors compared between the two stocks.

About CooTek (Cayman)

CooTek (Cayman) Inc. operates as a mobile internet company in the United States, the People's Republic of China, the United States, and internationally. Its primary product is TouchPal Smart Input, an input method for mobile devices that supports approximately 110 languages. The company also offers Fengdu Novel, a mobile application that provides users with free online novels; Fengdu Audiobooks; and short video series based on Fengdu Literature Platform content and IP resources. In addition, it provides casual games, including simulation games, such as Farm Hero and Idle Land King Tycoon; puzzle games comprising Hi Hamster; and educational games, such as Puzzle No. 1 and Idiom Hero. Further, the company offers fitness applications comprising Walk Walk; Drink Water Reminder that helps users drink an appropriate amount of water on a daily basis; Happy Jogging, a free pedometer mobile application; and Hailaidian, a mobile application that provides pictures, videos, and music to decorate the call interface and help users have fun when receiving phone calls. It distributes its products and acquires users primarily through user downloads from digital distribution platforms and pre-installations on mobile devices. CooTek (Cayman) Inc. was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.