UniFirst (NYSE:UNF) versus Goodfood Market (OTCMKTS:GDDFF) Critical Comparison

Goodfood Market (OTCMKTS:GDDFF) and UniFirst (NYSE:UNF) are both consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, valuation, profitability, earnings and institutional ownership.

Profitability

This table compares Goodfood Market and UniFirst’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Goodfood Market	N/A	N/A	N/A
UniFirst	5.99%	7.47%	5.85%

Institutional & Insider Ownership

78.2% of UniFirst shares are held by institutional investors. 0.7% of UniFirst shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Goodfood Market and UniFirst”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Goodfood Market	N/A	N/A	N/A	N/A	N/A
UniFirst	$2.43 billion	1.49	$145.47 million	$7.77	25.03

UniFirst has higher revenue and earnings than Goodfood Market.

Analyst Recommendations

This is a summary of recent ratings for Goodfood Market and UniFirst, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Goodfood Market	0	0	0	0	0.00
UniFirst	1	3	0	0	1.75

UniFirst has a consensus price target of $186.25, indicating a potential downside of 4.23%. Given UniFirst’s stronger consensus rating and higher possible upside, analysts plainly believe UniFirst is more favorable than Goodfood Market.

Summary

UniFirst beats Goodfood Market on 8 of the 8 factors compared between the two stocks.

About Goodfood Market

Goodfood Market Corp., an online grocery company, delivers fresh meals and add-ons in Canada. It offers ready-to-eat and ready-to-cook products, which include meal solutions, bakery, dessert, meat and seafood, drinks, pantry, produce, snacks, dairy, frozen, and kitchen essentials. Goodfood Market Corp. is headquartered in Saint-Laurent, Canada.

About UniFirst

UniFirst Corporation provides workplace uniforms and protective work wear clothing in the United States, Europe, and Canada. The company operates through U.S. and Canadian Rental and Cleaning, Manufacturing, Specialty Garments Rental and Cleaning, and First Aid segments. It designs, manufactures, personalizes, rents, cleans, delivers, and sells a range of uniforms and protective clothing, including shirts, pants, jackets, coveralls, lab coats, smocks, and aprons; and specialized protective wear, such as flame resistant and high visibility garments. The company also rents and sells industrial wiping products, floor mats, facility service products, and dry and wet mops; restroom and cleaning supplies comprising air fresheners, paper products, gloves, masks, sanitizers, and hand soaps; and other textile products. In addition, it provides first aid cabinet services and other safety supplies; decontaminates and cleans work clothes, and other items that is exposed to radioactive materials; and services special cleanroom protective wear and facilities. Further, it offers a range of garment service options, including full-service rental programs in which garments are cleaned and serviced; lease programs in which garments are cleaned and maintained by individual employees; and purchase programs to buy garments and related items directly. The company serves automobile service centers and dealers, delivery services, food and general merchandise retailers, food processors and service operations, light manufacturers, maintenance facilities, restaurants, service companies, soft and durable goods wholesalers, transportation companies, healthcare providers, government agencies, research and development laboratories, high technology companies, and utilities operating nuclear reactors, as well as others who require employee clothing for image, identification, protection, or utility purposes. UniFirst Corporation was founded in 1936 and is headquartered in Wilmington, Massachusetts.