Critical Survey: PSQ (NYSE:PSQH) and Balincan USA (OTCMKTS:BCNN)

Balincan USA (OTCMKTS:BCNN) and PSQ (NYSE:PSQH) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends and earnings.

Analyst Recommendations

This is a summary of recent recommendations for Balincan USA and PSQ, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Balincan USA	0	0	0	0	0.00
PSQ	0	0	2	0	3.00

PSQ has a consensus price target of $3.50, indicating a potential downside of 14.63%. Given PSQ’s stronger consensus rating and higher probable upside, analysts plainly believe PSQ is more favorable than Balincan USA.

Institutional and Insider Ownership

17.3% of PSQ shares are held by institutional investors. 43.8% of Balincan USA shares are held by insiders. Comparatively, 32.1% of PSQ shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Balincan USA and PSQ”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Balincan USA	N/A	N/A	N/A	N/A	N/A
PSQ	$5.69 million	25.05	-$53.33 million	($1.26)	-3.25

Balincan USA has higher earnings, but lower revenue than PSQ.

Volatility & Risk

Balincan USA has a beta of 6.31, suggesting that its share price is 531% more volatile than the S&P 500. Comparatively, PSQ has a beta of 0.17, suggesting that its share price is 83% less volatile than the S&P 500.

Profitability

This table compares Balincan USA and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Balincan USA	N/A	N/A	N/A
PSQ	-227.52%	-404.92%	-112.55%

About Balincan USA

Tekumo LLC designs and develops on-demand service as a service (SaaS)-based platform. The company was founded in 2018 and is based in Colorado Springs, Colorado.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.