Life360 (NASDAQ:LIF) & HeartCore Enterprises (NASDAQ:HTCR) Head-To-Head Survey

Life360 (NASDAQ:LIF) and HeartCore Enterprises (NASDAQ:HTCR) are both industrial products companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, profitability, valuation and earnings.

Profitability

This table compares Life360 and HeartCore Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
HeartCore Enterprises	16.25%	65.33%	22.92%

Insider and Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Comparatively, 1.7% of HeartCore Enterprises shares are owned by institutional investors. 64.2% of HeartCore Enterprises shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Life360 and HeartCore Enterprises, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	1	6	1	3.00
HeartCore Enterprises	0	0	0	0	0.00

Life360 currently has a consensus target price of $47.00, indicating a potential upside of 8.05%. Given Life360’s stronger consensus rating and higher possible upside, research analysts plainly believe Life360 is more favorable than HeartCore Enterprises.

Valuation and Earnings

This table compares Life360 and HeartCore Enterprises”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Life360	$342.92 million	9.47	-$28.17 million	N/A	N/A
HeartCore Enterprises	$30.29 million	1.12	-$4.19 million	$0.24	6.75

HeartCore Enterprises has lower revenue, but higher earnings than Life360.

Summary

Life360 beats HeartCore Enterprises on 7 of the 12 factors compared between the two stocks.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.

About HeartCore Enterprises

HeartCore Enterprises, Inc., a software development company, provides Software as a Service solutions to enterprise customers in Japan and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. The company also operates a digital transformation business that offers customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. In addition, it provides consulting services; and education, services, and support solutions. The company was founded in 2009 and is headquartered in Tokyo, Japan.