MARA (NASDAQ:MARA – Get Free Report) and Bitcoin Depot (NASDAQ:BTM – Get Free Report) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability and valuation.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for MARA and Bitcoin Depot, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MARA | 0 | 6 | 4 | 0 | 2.40 |
| Bitcoin Depot | 0 | 1 | 2 | 1 | 3.00 |
MARA currently has a consensus price target of $24.56, suggesting a potential upside of 8.03%. Bitcoin Depot has a consensus price target of $3.67, suggesting a potential upside of 88.03%. Given Bitcoin Depot’s stronger consensus rating and higher possible upside, analysts plainly believe Bitcoin Depot is more favorable than MARA.
Risk and Volatility
Institutional & Insider Ownership
44.5% of MARA shares are held by institutional investors. Comparatively, 9.2% of Bitcoin Depot shares are held by institutional investors. 1.0% of MARA shares are held by insiders. Comparatively, 70.2% of Bitcoin Depot shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares MARA and Bitcoin Depot’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MARA | 27.48% | -8.40% | -6.92% |
| Bitcoin Depot | -2.28% | -488.33% | -15.15% |
Earnings and Valuation
This table compares MARA and Bitcoin Depot”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MARA | $387.51 million | 18.88 | $261.17 million | $0.79 | 28.77 |
| Bitcoin Depot | $688.97 million | 0.17 | -$26.10 million | ($0.93) | -2.10 |
MARA has higher earnings, but lower revenue than Bitcoin Depot. Bitcoin Depot is trading at a lower price-to-earnings ratio than MARA, indicating that it is currently the more affordable of the two stocks.
Summary
MARA beats Bitcoin Depot on 10 of the 15 factors compared between the two stocks.
About MARA
MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.
About Bitcoin Depot
Bitcoin Depot Inc. owns and operates a network of cryptocurrency kiosks in North America. Its customers can buy and sell bitcoin, litecoin, and ethereum cryptocurrencies using the BTM kiosk network and other services. The company also engages in the sale of cryptocurrency to consumers at a network of retail locations through its BDCheckout product offering, as well as its website through over-the-counter trade. The company is headquartered in Atlanta, Georgia. Bitcoin Depot Inc. is a subsidiary of BT Assets, Inc.
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