Critical Comparison: Federal Life Group (OTCMKTS:FLFG) versus Prudential (NYSE:PUK)

Federal Life Group (OTCMKTS:FLFG) and Prudential (NYSE:PUK) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.

Institutional and Insider Ownership

1.9% of Prudential shares are owned by institutional investors. 0.1% of Prudential shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Federal Life Group and Prudential”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Federal Life Group	$19.43 million	1.32	-$8.81 million	N/A	N/A
Prudential	$7.52 billion	2.84	$1.70 billion	$2.02	7.93

Prudential has higher revenue and earnings than Federal Life Group.

Profitability

This table compares Federal Life Group and Prudential’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Federal Life Group	N/A	N/A	N/A
Prudential	N/A	N/A	N/A

Volatility & Risk

Federal Life Group has a beta of 0.15, suggesting that its share price is 85% less volatile than the S&P 500. Comparatively, Prudential has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for Federal Life Group and Prudential, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Federal Life Group	0	0	0	0	0.00
Prudential	0	1	1	1	3.00

Summary

Prudential beats Federal Life Group on 9 of the 9 factors compared between the two stocks.

About Federal Life Group

Federal Life Group, Inc., through its subsidiary Federal Life Insurance Company, provides life insurance and annuity products in the United States. It offers whole, term, and universal life insurance, as well as retirement insurance products. The company offers its products through independent agents. Federal Life Group, Inc. was founded in 2018 and is headquartered in Riverwoods, Illinois. Federal Life Group, Inc operates as a subsidiary of Insurance Capital Group, LLC.

About Prudential

Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. The company was founded in 1848 and is headquartered in Central, Hong Kong.