Analyzing DATATRAK International (OTCMKTS:DTRK) & Urgent.ly (NASDAQ:ULY)

Urgent.ly (NASDAQ:ULY) and DATATRAK International (OTCMKTS:DTRK) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, earnings, profitability, risk, analyst recommendations and dividends.

Earnings & Valuation

This table compares Urgent.ly and DATATRAK International”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Urgent.ly	$155.93 million	0.04	$74.73 million	$9.32	0.05
DATATRAK International	$6.18 million	0.10	$2.66 million	N/A	N/A

Urgent.ly has higher revenue and earnings than DATATRAK International.

Volatility and Risk

Urgent.ly has a beta of 2.87, suggesting that its share price is 187% more volatile than the S&P 500. Comparatively, DATATRAK International has a beta of 3.09, suggesting that its share price is 209% more volatile than the S&P 500.

Profitability

This table compares Urgent.ly and DATATRAK International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Urgent.ly	59.29%	N/A	-73.06%
DATATRAK International	N/A	N/A	N/A

Institutional and Insider Ownership

28.3% of Urgent.ly shares are owned by institutional investors. 13.4% of Urgent.ly shares are owned by company insiders. Comparatively, 8.0% of DATATRAK International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Urgent.ly and DATATRAK International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Urgent.ly	0	0	1	0	3.00
DATATRAK International	0	0	0	0	0.00

Urgent.ly presently has a consensus target price of $1.50, indicating a potential upside of 218.47%. Given Urgent.ly’s stronger consensus rating and higher possible upside, research analysts clearly believe Urgent.ly is more favorable than DATATRAK International.

Summary

Urgent.ly beats DATATRAK International on 8 of the 11 factors compared between the two stocks.

About Urgent.ly

Urgent.ly Inc. offers mobility assistance software platform for roadside assistance in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.

About DATATRAK International

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.