Zeta Global (NYSE:ZETA) Sees Strong Trading Volume – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares saw unusually-strong trading volume on Friday . Approximately 4,191,149 shares traded hands during trading, an increase of 9% from the previous session’s volume of 3,834,140 shares.The stock last traded at $17.71 and had previously closed at $18.97.

Wall Street Analyst Weigh In

Several brokerages have weighed in on ZETA. B. Riley increased their price target on Zeta Global from $30.00 to $37.00 and gave the stock a “buy” rating in a research report on Monday, September 30th. Morgan Stanley reduced their price target on Zeta Global from $41.00 to $26.00 and set an “equal weight” rating for the company in a research report on Friday, November 15th. Royal Bank of Canada reiterated an “outperform” rating and set a $43.00 price target on shares of Zeta Global in a research report on Tuesday, December 10th. The Goldman Sachs Group started coverage on Zeta Global in a research report on Wednesday, December 11th. They issued a “neutral” rating and a $30.00 price objective on the stock. Finally, Needham & Company LLC reaffirmed a “buy” rating and set a $43.00 target price on shares of Zeta Global in a report on Tuesday, December 10th. Four analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has given a strong buy rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $37.86.

Zeta Global Price Performance

The stock’s 50 day moving average is $23.78 and its two-hundred day moving average is $23.64. The company has a debt-to-equity ratio of 0.41, a quick ratio of 3.32 and a current ratio of 3.32. The stock has a market capitalization of $4.20 billion, a PE ratio of -25.24 and a beta of 1.12.

Zeta Global (NYSE:ZETA) last released its earnings results on Monday, November 11th. The company reported ($0.09) earnings per share for the quarter, missing the consensus estimate of $0.17 by ($0.26). Zeta Global had a negative net margin of 13.35% and a negative return on equity of 45.22%. The firm had revenue of $268.30 million during the quarter, compared to analysts’ expectations of $252.68 million. During the same quarter last year, the business earned ($0.27) EPS. The business’s revenue was up 42.0% compared to the same quarter last year. On average, equities analysts anticipate that Zeta Global Holdings Corp. will post -0.16 EPS for the current fiscal year.

Insider Activity at Zeta Global

In other news, COO Steven H. Gerber acquired 13,250 shares of the business’s stock in a transaction that occurred on Monday, November 18th. The stock was purchased at an average cost of $18.55 per share, for a total transaction of $245,787.50. Following the completion of the transaction, the chief operating officer now owns 2,940,811 shares in the company, valued at approximately $54,552,044.05. This trade represents a 0.45 % increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, CFO Christopher E. Greiner bought 7,975 shares of the firm’s stock in a transaction on Monday, November 18th. The stock was purchased at an average price of $18.80 per share, for a total transaction of $149,930.00. Following the completion of the acquisition, the chief financial officer now directly owns 2,330,010 shares in the company, valued at $43,804,188. The trade was a 0.34 % increase in their ownership of the stock. The disclosure for this purchase can be found here. In the last quarter, insiders acquired 129,901 shares of company stock valued at $2,471,244. Corporate insiders own 25.54% of the company’s stock.

Institutional Trading of Zeta Global

Institutional investors have recently made changes to their positions in the company. Charles Schwab Investment Management Inc. grew its position in Zeta Global by 31.1% in the third quarter. Charles Schwab Investment Management Inc. now owns 1,742,555 shares of the company’s stock worth $51,980,000 after acquiring an additional 413,577 shares during the period. Empowered Funds LLC acquired a new position in shares of Zeta Global in the 3rd quarter valued at $5,644,000. Qsemble Capital Management LP purchased a new position in shares of Zeta Global during the 3rd quarter worth $1,752,000. Victory Capital Management Inc. increased its position in shares of Zeta Global by 229.9% during the 3rd quarter. Victory Capital Management Inc. now owns 68,660 shares of the company’s stock worth $2,048,000 after purchasing an additional 47,849 shares during the last quarter. Finally, Barclays PLC raised its holdings in Zeta Global by 36.4% in the 3rd quarter. Barclays PLC now owns 420,518 shares of the company’s stock valued at $12,544,000 after buying an additional 112,238 shares during the period. Hedge funds and other institutional investors own 87.75% of the company’s stock.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.