Critical Contrast: Live Current Media (OTCMKTS:LIVC) and eBay (NASDAQ:EBAY)

eBay (NASDAQ:EBAY) and Live Current Media (OTCMKTS:LIVC) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, profitability, valuation and earnings.

Profitability

This table compares eBay and Live Current Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
eBay	19.68%	30.97%	8.78%
Live Current Media	N/A	N/A	N/A

Valuation and Earnings

This table compares eBay and Live Current Media”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$10.27 billion	2.87	$2.77 billion	$3.98	15.48
Live Current Media	$490,000.00	0.03	-$15.73 million	N/A	N/A

eBay has higher revenue and earnings than Live Current Media.

Risk and Volatility

eBay has a beta of 1.35, suggesting that its stock price is 35% more volatile than the S&P 500. Comparatively, Live Current Media has a beta of -1.53, suggesting that its stock price is 253% less volatile than the S&P 500.

Insider and Institutional Ownership

87.5% of eBay shares are owned by institutional investors. 0.4% of eBay shares are owned by insiders. Comparatively, 38.3% of Live Current Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for eBay and Live Current Media, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	2	16	9	0	2.26
Live Current Media	0	0	0	0	0.00

eBay currently has a consensus target price of $62.92, indicating a potential upside of 2.12%. Given eBay’s stronger consensus rating and higher possible upside, research analysts plainly believe eBay is more favorable than Live Current Media.

Summary

eBay beats Live Current Media on 11 of the 12 factors compared between the two stocks.

About eBay

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.

About Live Current Media

Live Current Media, Inc. acquires and integrates technologies that automate processes in content and community creation. It brings businesses and technologies together to provide an end-to-end resource for the creators who do not have a meaningful piece of the creator economy. The company's platform features a set of creative tools and community building technologies that power video community creation, AR/VR discovery, social media amplification, personal and business brand management and sponsorship, and alternative revenue creation for the global creative community. It also provides community and experiential solutions for businesses to become more creative in the way they reach their customers and constituents. Its Exosystem helps creators to manage the independent creativity. Live Current Media, Inc. is based in San Diego, California.