Viant Technology (NASDAQ:DSP) vs. Trump Media & Technology Group (NASDAQ:DJT) Critical Review

Viant Technology (NASDAQ:DSP) and Trump Media & Technology Group (NASDAQ:DJT) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, institutional ownership and valuation.

Earnings & Valuation

This table compares Viant Technology and Trump Media & Technology Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$222.93 million	4.89	-$3.44 million	$0.06	288.88
Trump Media & Technology Group	$4.13 million	2,253.20	-$21.89 million	N/A	N/A

Viant Technology has higher revenue and earnings than Trump Media & Technology Group.

Profitability

This table compares Viant Technology and Trump Media & Technology Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viant Technology	0.47%	-5.67%	-3.78%
Trump Media & Technology Group	N/A	-103.05%	-75.54%

Volatility and Risk

Viant Technology has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Trump Media & Technology Group has a beta of 5.22, suggesting that its share price is 422% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Viant Technology and Trump Media & Technology Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0	0	8	0	3.00
Trump Media & Technology Group	0	0	0	0	0.00

Viant Technology presently has a consensus target price of $17.75, suggesting a potential upside of 2.42%. Given Viant Technology’s stronger consensus rating and higher possible upside, research analysts plainly believe Viant Technology is more favorable than Trump Media & Technology Group.

Institutional and Insider Ownership

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 4.3% of Trump Media & Technology Group shares are held by institutional investors. 28.8% of Viant Technology shares are held by company insiders. Comparatively, 14.8% of Trump Media & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Viant Technology beats Trump Media & Technology Group on 10 of the 12 factors compared between the two stocks.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Trump Media & Technology Group

Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.