Critical Analysis: Heritage Distilling (NASDAQ:CASK) versus Coca-Cola (NYSE:KO)

Heritage Distilling (NASDAQ:CASK) and Coca-Cola (NYSE:KO) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, institutional ownership, profitability, risk and dividends.

Institutional & Insider Ownership

70.3% of Coca-Cola shares are owned by institutional investors. 1.0% of Coca-Cola shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Heritage Distilling and Coca-Cola, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Distilling	0	0	0	0	0.00
Coca-Cola	0	1	16	1	3.00

Coca-Cola has a consensus target price of $72.13, indicating a potential upside of 13.83%. Given Coca-Cola’s stronger consensus rating and higher possible upside, analysts plainly believe Coca-Cola is more favorable than Heritage Distilling.

Earnings & Valuation

This table compares Heritage Distilling and Coca-Cola”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Distilling	$7.76 million	0.70	N/A	N/A	N/A
Coca-Cola	$45.75 billion	5.97	$10.71 billion	$2.42	26.18

Coca-Cola has higher revenue and earnings than Heritage Distilling.

Profitability

This table compares Heritage Distilling and Coca-Cola’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Heritage Distilling	N/A	N/A	N/A
Coca-Cola	22.45%	44.01%	12.07%

Summary

Coca-Cola beats Heritage Distilling on 11 of the 11 factors compared between the two stocks.

About Heritage Distilling

Heritage Distilling Holding Company Inc. is a craft distiller of premium brands, including whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage Distilling Holding Company Inc. is based in GIG HARBOR, Wash.

About Coca-Cola

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.