Head to Head Analysis: Asana (NYSE:ASAN) & iEntertainment Network (OTCMKTS:IENT)

iEntertainment Network (OTCMKTS:IENT) and Asana (NYSE:ASAN) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Earnings & Valuation

This table compares iEntertainment Network and Asana”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iEntertainment Network	N/A	N/A	N/A	N/A	N/A
Asana	$652.50 million	7.63	-$257.03 million	($1.12)	-19.44

iEntertainment Network has higher earnings, but lower revenue than Asana.

Profitability

This table compares iEntertainment Network and Asana’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
iEntertainment Network	N/A	N/A	N/A
Asana	-36.17%	-86.84%	-27.20%

Insider & Institutional Ownership

26.2% of Asana shares are held by institutional investors. 32.0% of iEntertainment Network shares are held by insiders. Comparatively, 64.0% of Asana shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

iEntertainment Network has a beta of -1.87, indicating that its stock price is 287% less volatile than the S&P 500. Comparatively, Asana has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for iEntertainment Network and Asana, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iEntertainment Network	0	0	0	0	0.00
Asana	2	9	4	0	2.13

Asana has a consensus price target of $17.73, suggesting a potential downside of 18.55%. Given Asana’s stronger consensus rating and higher probable upside, analysts plainly believe Asana is more favorable than iEntertainment Network.

Summary

Asana beats iEntertainment Network on 7 of the 10 factors compared between the two stocks.

About iEntertainment Network

iEntertainment Network, Inc. develops and operates retail and online military simulation games. The company offers multiplayer and single-player games. The company was formerly known as Interactive Magic, Inc. and changed its name to iEntertainment Network, Inc. in 1998. The company was founded in 1994 and is based in Cary, North Carolina.

About Asana

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company serves customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.