KeyCorp (NYSE:KEY) vs. UBS (OTCMKTS:OUBSF) Head to Head Review

UBS (OTCMKTS:OUBSF) and KeyCorp (NYSE:KEY) are both finance, insurance, and real estate companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitability.

Profitability

This table compares UBS and KeyCorp’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
UBS	N/A	N/A	N/A
KeyCorp	-2.52%	8.73%	0.63%

Institutional and Insider Ownership

79.7% of KeyCorp shares are owned by institutional investors. 0.7% of KeyCorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares UBS and KeyCorp”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
UBS	N/A	N/A	N/A	N/A	N/A
KeyCorp	$9.24 billion	1.92	-$161.00 million	($0.30)	-59.75

UBS has higher earnings, but lower revenue than KeyCorp.

Analyst Ratings

This is a summary of recent ratings and recommmendations for UBS and KeyCorp, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
UBS	0	0	0	0	0.00
KeyCorp	0	9	10	0	2.53

KeyCorp has a consensus price target of $19.69, indicating a potential upside of 9.87%. Given KeyCorp’s stronger consensus rating and higher possible upside, analysts clearly believe KeyCorp is more favorable than UBS.

Summary

KeyCorp beats UBS on 8 of the 9 factors compared between the two stocks.

About KeyCorp

KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits, investment products and services; commercial leasing, investment management, consumer finance; and personal finance and financial wellness, student loan refinancing, mortgage and home equity, lending, credit card, treasury, business advisory, wealth management, asset management, cash management, portfolio management, and trust and related services to individuals and small and medium-sized businesses. It also provides a suite of banking and capital market products, such as syndicated finance, debt and equity capital market products, commercial payments, equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public finance, as well as commercial mortgage loans to consumer, energy, healthcare, industrial, public sector, real estate, and technology sectors for middle market clients. In addition, the company offers community development financing, securities underwriting, brokerage, and investment banking services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.