Auddia (NASDAQ:AUUD – Get Free Report) and Urgent.ly (NASDAQ:ULY – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, valuation, profitability and analyst recommendations.
Risk and Volatility
Auddia has a beta of 0.64, meaning that its share price is 36% less volatile than the S&P 500. Comparatively, Urgent.ly has a beta of 2.22, meaning that its share price is 122% more volatile than the S&P 500.
Profitability
This table compares Auddia and Urgent.ly’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Auddia | N/A | -243.38% | -143.18% |
| Urgent.ly | 59.29% | N/A | -73.06% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Auddia | N/A | N/A | -$8.81 million | N/A | N/A |
| Urgent.ly | $184.65 million | 0.04 | $74.73 million | $9.32 | 0.06 |
Urgent.ly has higher revenue and earnings than Auddia.
Analyst Recommendations
This is a summary of current recommendations and price targets for Auddia and Urgent.ly, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Auddia | 0 | 0 | 0 | 0 | 0.00 |
| Urgent.ly | 0 | 0 | 1 | 0 | 3.00 |
Urgent.ly has a consensus price target of $1.50, indicating a potential upside of 182.49%. Given Urgent.ly’s stronger consensus rating and higher probable upside, analysts plainly believe Urgent.ly is more favorable than Auddia.
Insider and Institutional Ownership
28.3% of Urgent.ly shares are held by institutional investors. 2.7% of Auddia shares are held by insiders. Comparatively, 13.4% of Urgent.ly shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
Urgent.ly beats Auddia on 11 of the 11 factors compared between the two stocks.
About Auddia
Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.
About Urgent.ly
Urgent.ly Inc. offers mobility assistance software platform for roadside assistance in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.
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