TruGolf (NASDAQ:TRUG) and Bollinger Industries (OTCMKTS:BOLL) Head-To-Head Review

Bollinger Industries (OTCMKTS:BOLL) and TruGolf (NASDAQ:TRUG) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Risk & Volatility

Bollinger Industries has a beta of -0.05, indicating that its share price is 105% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.89, indicating that its share price is 189% less volatile than the S&P 500.

Insider & Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. 60.6% of Bollinger Industries shares are owned by insiders. Comparatively, 37.2% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and price targets for Bollinger Industries and TruGolf, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bollinger Industries	0	0	0	0	0.00
TruGolf	0	0	1	0	3.00

TruGolf has a consensus price target of $2.00, indicating a potential upside of 339.56%. Given TruGolf’s stronger consensus rating and higher probable upside, analysts clearly believe TruGolf is more favorable than Bollinger Industries.

Valuation and Earnings

This table compares Bollinger Industries and TruGolf”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bollinger Industries	N/A	N/A	N/A	N/A	N/A
TruGolf	$20.35 million	0.27	-$360,000.00	($0.42)	-1.08

Bollinger Industries has higher earnings, but lower revenue than TruGolf.

Profitability

This table compares Bollinger Industries and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bollinger Industries	N/A	N/A	N/A
TruGolf	N/A	N/A	-21.06%

Summary

TruGolf beats Bollinger Industries on 5 of the 8 factors compared between the two stocks.

About Bollinger Industries

Bollinger Industries, Inc. operates as a consumer products company in the United States and internationally. It offers flashlights and other lighting solutions under the NEBO brand name; pocketknives, pocket tools, and everyday carry gadgets under the TRUE brand name; pest defense products under the Skeeter Hawk brand; lights, lasers, and optics under the iPROTEC name; personal heating products under the THAW brand name; and power banks under the HALO brand name. The company offers products through retail stores and online shopping sites, as well as through its own website. Bollinger Industries, Inc. was founded in 1974 and is based in Roanoke, Texas.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.