Harley-Davidson (NYSE:HOG) Stock Unloaded Rep. Tim Moore

Representative Tim Moore (R-North Carolina) recently sold shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on March 11th, the Representative disclosed that they had sold between $50,001 and $100,000 in Harley-Davidson stock on February 12th.

Representative Tim Moore also recently made the following trade(s):

• Sold $15,001 – $50,000 in shares of Rockwell Automation (NYSE:ROK) on 2/21/2025.
• Sold $1,001 – $15,000 in shares of General Dynamics (NYSE:GD) on 2/20/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/13/2025.
• Purchased $50,001 – $100,000 in shares of Harley-Davidson (NYSE:HOG) on 2/12/2025.
• Sold $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 2/10/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/10/2025.
• Purchased $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/7/2025.
• Purchased $15,001 – $50,000 in shares of Ford Motor (NYSE:F) on 2/6/2025.
• Purchased $100,001 – $250,000 in shares of Harley-Davidson (NYSE:HOG) on 2/6/2025.
• Sold $50,001 – $100,000 in shares of Ford Motor (NYSE:F) on 2/5/2025.

Harley-Davidson Trading Down 5.6 %

NYSE:HOG opened at $24.50 on Thursday. The firm has a 50-day simple moving average of $27.22 and a 200-day simple moving average of $31.86. Harley-Davidson, Inc. has a one year low of $23.82 and a one year high of $44.16. The firm has a market cap of $3.05 billion, a P/E ratio of 7.36, a P/E/G ratio of 0.38 and a beta of 1.49. The company has a debt-to-equity ratio of 1.41, a quick ratio of 1.19 and a current ratio of 1.40.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Wednesday, February 5th. The company reported ($0.93) EPS for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a return on equity of 13.64% and a net margin of 9.25%. During the same quarter in the prior year, the company posted $0.18 earnings per share. Equities analysts anticipate that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, March 14th. Shareholders of record on Friday, February 28th will be given a dividend of $0.18 per share. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.17. The ex-dividend date of this dividend is Friday, February 28th. This represents a $0.72 dividend on an annualized basis and a yield of 2.94%. Harley-Davidson’s dividend payout ratio (DPR) is 21.62%.

Insider Activity

In other news, insider Luke Christopher Mansfield sold 3,400 shares of the stock in a transaction dated Thursday, February 13th. The shares were sold at an average price of $25.96, for a total transaction of $88,264.00. Following the sale, the insider now directly owns 23,555 shares of the company’s stock, valued at $611,487.80. This represents a 12.61 % decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Insiders own 0.87% of the company’s stock.

Institutional Trading of Harley-Davidson

Large investors have recently added to or reduced their stakes in the company. Universal Beteiligungs und Servicegesellschaft mbH purchased a new position in shares of Harley-Davidson during the fourth quarter worth $5,294,000. Brickwood Asset Management LLP purchased a new position in Harley-Davidson during the fourth quarter valued at approximately $27,783,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lifted its holdings in Harley-Davidson by 61.6% in the fourth quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 630,990 shares of the company’s stock valued at $19,012,000 after acquiring an additional 240,411 shares during the period. Tidal Investments LLC boosted its position in Harley-Davidson by 40.7% in the 4th quarter. Tidal Investments LLC now owns 17,493 shares of the company’s stock worth $527,000 after purchasing an additional 5,059 shares in the last quarter. Finally, Sherbrooke Park Advisers LLC acquired a new stake in shares of Harley-Davidson during the 4th quarter worth approximately $783,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on the company. DA Davidson decreased their price objective on Harley-Davidson from $39.00 to $31.00 and set a “buy” rating for the company in a research note on Tuesday, February 4th. Citigroup decreased their target price on shares of Harley-Davidson from $31.00 to $29.00 and set a “neutral” rating for the company in a research report on Thursday, February 6th. StockNews.com raised Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. UBS Group reduced their target price on Harley-Davidson from $35.00 to $28.00 and set a “neutral” rating on the stock in a research report on Thursday, February 20th. Finally, Morgan Stanley decreased their price target on Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating for the company in a research note on Thursday, February 6th. Six analysts have rated the stock with a hold rating and three have given a buy rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Hold” and a consensus target price of $33.57.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.