comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Research analysts at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Sunday. The firm set a “hold” rating on the stock.

comScore Stock Down 0.3 %

SCOR opened at $7.24 on Friday. comScore has a 12 month low of $4.89 and a 12 month high of $16.41. The company has a fifty day simple moving average of $6.69 and a 200 day simple moving average of $6.69. The stock has a market cap of $35.57 million, a P/E ratio of -0.33 and a beta of 1.21.

comScore (NASDAQ:SCOR) last released its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) EPS for the quarter, missing analysts’ consensus estimates of $0.36 by ($0.63). The firm had revenue of $94.94 million during the quarter, compared to the consensus estimate of $91.66 million. comScore had a negative net margin of 25.77% and a negative return on equity of 243.87%. During the same quarter in the prior year, the company earned $1.03 EPS. On average, equities research analysts expect that comScore will post -2.49 earnings per share for the current fiscal year.

Hedge Funds Weigh In On comScore

A number of large investors have recently added to or reduced their stakes in SCOR. Clune & Associates LTD. bought a new position in comScore during the 4th quarter worth about $740,000. Heron Bay Capital Management bought a new position in comScore during the 4th quarter worth about $160,000. Squarepoint Ops LLC bought a new position in comScore during the 4th quarter worth about $99,000. Finally, Renaissance Technologies LLC increased its holdings in comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares in the last quarter. Institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.