Oblong (NYSE:OBLG) versus Rumble (NASDAQ:RUM) Critical Survey

Rumble (NASDAQ:RUM) and Oblong (NYSE:OBLG) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

Institutional and Insider Ownership

26.1% of Rumble shares are owned by institutional investors. Comparatively, 2.0% of Oblong shares are owned by institutional investors. 70.1% of Rumble shares are owned by company insiders. Comparatively, 5.4% of Oblong shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Rumble and Oblong’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rumble	-152.81%	-62.75%	-50.56%
Oblong	-158.75%	-89.12%	-69.64%

Risk and Volatility

Rumble has a beta of 0.7, suggesting that its share price is 30% less volatile than the S&P 500. Comparatively, Oblong has a beta of 3.52, suggesting that its share price is 252% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Rumble and Oblong, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rumble	0	1	1	0	2.50
Oblong	0	0	0	0	0.00

Rumble presently has a consensus price target of $15.00, indicating a potential upside of 98.41%. Given Rumble’s stronger consensus rating and higher possible upside, research analysts plainly believe Rumble is more favorable than Oblong.

Valuation and Earnings

This table compares Rumble and Oblong”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rumble	$95.49 million	34.38	-$116.42 million	($1.64)	-4.61
Oblong	$2.38 million	1.49	-$4.38 million	N/A	N/A

Oblong has lower revenue, but higher earnings than Rumble.

Summary

Rumble beats Oblong on 10 of the 12 factors compared between the two stocks.

About Rumble

Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.

About Oblong

Oblong, Inc., together with its subsidiaries, provides multi-stream collaboration technologies and managed services for video collaboration and network applications in the United States and internationally. The company operates in two segments, Collaboration Products and Managed Services. Its flagship product is Mezzanine that enables visual collaboration across multi-users, multi-screens, multi-devices, and multi-locations for video telepresence, laptop and application sharing, and whiteboard sharing and slides applications. The company also provides managed videoconferencing services; and remote service management, which offers an overlay to enterprise information technology and channel partner support organizations, as well as support and management services for customer video environments. In addition, it provides network solutions, including Cloud Connect: Video that allows its customers to outsource the management of their video traffic to them and provides the customer's office locations with a secure, dedicated video network connection to the Oblong Cloud for video communications; Cloud Connect: Converge, which offers customized multiprotocol label switching solutions; and Cloud Connect: Cross Connect that allows the customer to leverage existing carrier for the extension of a Layer 2 private line to its data center. The company serves a range of industries comprising aerospace, consulting, executive search, broadcast media, legal, insurance, technology, financial services, education, healthcare, real estate, retail, construction, hospitality, and others, as well as government sector. Oblong, Inc. is based in Denver, Colorado.