Critical Analysis: Ispire Technology (NASDAQ:ISPR) & Smoore International (OTCMKTS:SMORF)

Smoore International (OTCMKTS:SMORF) and Ispire Technology (NASDAQ:ISPR) are both consumer defensive companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.

Profitability

This table compares Smoore International and Ispire Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Smoore International	N/A	N/A	N/A
Ispire Technology	-8.79%	-34.23%	-11.51%

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Smoore International and Ispire Technology, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smoore International	0	0	0	0	N/A
Ispire Technology	0	0	1	1	3.50

Ispire Technology has a consensus target price of $12.50, indicating a potential upside of 65.78%. Given Ispire Technology’s higher probable upside, analysts plainly believe Ispire Technology is more favorable than Smoore International.

Institutional & Insider Ownership

5.0% of Ispire Technology shares are held by institutional investors. 66.2% of Ispire Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Smoore International and Ispire Technology”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smoore International	N/A	N/A	N/A	N/A	N/A
Ispire Technology	$147.19 million	2.89	-$6.10 million	($0.24)	-31.42

Smoore International has higher earnings, but lower revenue than Ispire Technology.

Summary

Ispire Technology beats Smoore International on 6 of the 9 factors compared between the two stocks.

About Smoore International

Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company researches, designs, and manufactures vaping devices and components, as well as advanced personal vaporizers and atomization products for tobacco companies, independent vaping, and other corporate clients. It also offers vaping solutions under the FEELM brand; vaping products under the VAPORESSO brand; and HTP atomization solutions under the METEX brand. The company operates in Hong Kong, the People's Republic of China, the United States, the United Kingdom, France, Japan, Croatia, The United Arab Emirates, and internationally. Smoore International Holdings Limited was founded in 2009 and is headquartered in Shenzhen, China.

About Ispire Technology

Ispire Technology Inc. researches, develops, designs, commercializes, sales, markets, and distributes e-cigarettes and cannabis vaping products worldwide. The company was founded in 2019 and is based in Los Angeles, California. Ispire Technology Inc. operates as a subsidiary of Pride Worldwide Investment Limited.