Head to Head Comparison: Electronic Cigarettes International Group (OTCMKTS:ECIG) vs. Ispire Technology (NASDAQ:ISPR)

Ispire Technology (NASDAQ:ISPR) and Electronic Cigarettes International Group (OTCMKTS:ECIG) are both small-cap consumer defensive companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, earnings, risk, profitability and valuation.

Institutional and Insider Ownership

5.0% of Ispire Technology shares are owned by institutional investors. 66.2% of Ispire Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Ispire Technology and Electronic Cigarettes International Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ispire Technology	-8.79%	-34.23%	-11.51%
Electronic Cigarettes International Group	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Ispire Technology and Electronic Cigarettes International Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ispire Technology	0	0	1	1	3.50
Electronic Cigarettes International Group	0	0	0	0	N/A

Ispire Technology presently has a consensus target price of $12.50, indicating a potential upside of 99.36%. Given Ispire Technology’s higher possible upside, equities analysts plainly believe Ispire Technology is more favorable than Electronic Cigarettes International Group.

Earnings & Valuation

This table compares Ispire Technology and Electronic Cigarettes International Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ispire Technology	$147.19 million	2.40	-$6.10 million	($0.24)	-26.13
Electronic Cigarettes International Group	N/A	N/A	N/A	N/A	N/A

Electronic Cigarettes International Group has lower revenue, but higher earnings than Ispire Technology.

Summary

Ispire Technology beats Electronic Cigarettes International Group on 6 of the 9 factors compared between the two stocks.

About Ispire Technology

Ispire Technology Inc. researches, develops, designs, commercializes, sales, markets, and distributes e-cigarettes and cannabis vaping products worldwide. The company was founded in 2019 and is based in Los Angeles, California. Ispire Technology Inc. operates as a subsidiary of Pride Worldwide Investment Limited.

About Electronic Cigarettes International Group

Electronic Cigarettes International Group Ltd. engages in the marketing and distribution of vaping products and electronic cigarettes. Its brand portfolio include VAPESTICK, FIN, Victory, GreenStix, VIP, E-CIG, and Pro Vapor. The company was founded by Marc Hardgrove on May 19, 2004 and is headquartered in Golden, CO.