Reviewing Puma (OTCMKTS:PUMSY) and Crocs (NASDAQ:CROX)

Crocs (NASDAQ:CROX) and Puma (OTCMKTS:PUMSY) are both consumer cyclical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings and dividends.

Valuation & Earnings

This table compares Crocs and Puma”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.06 billion	2.10	$792.57 million	$12.92	10.87
Puma	N/A	N/A	N/A	N/A	N/A

Crocs has higher revenue and earnings than Puma.

Insider & Institutional Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Crocs and Puma, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0	2	11	0	2.85
Puma	0	0	0	0	N/A

Crocs presently has a consensus target price of $162.58, indicating a potential upside of 15.76%. Given Crocs’ higher possible upside, research analysts clearly believe Crocs is more favorable than Puma.

Profitability

This table compares Crocs and Puma’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Crocs	20.02%	53.20%	16.76%
Puma	N/A	N/A	N/A

Summary

Crocs beats Puma on 8 of the 8 factors compared between the two stocks.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

About Puma

PUMA SE, together with its subsidiaries, engages in the development and sale of athletic footwear, apparel, and accessories in Europe, the Middle East, Africa, the Americas, and the Asia Pacific. The company provides sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motorsports, golf, and basketball. It issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, workwear, and gaming accessories. The company sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores. The company was formerly known as PUMA AG and changed its name to PUMA SE in July 2011. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.