Reviewing INEO Tech (OTC:INEOF) and Integral Ad Science (NASDAQ:IAS)

INEO Tech (OTC:INEOF) and Integral Ad Science (NASDAQ:IAS) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, profitability, risk, earnings, analyst recommendations and valuation.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for INEO Tech and Integral Ad Science, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
INEO Tech	0	0	0	0	N/A
Integral Ad Science	0	3	8	0	2.73

Integral Ad Science has a consensus price target of $16.40, suggesting a potential upside of 55.60%. Given Integral Ad Science’s higher possible upside, analysts plainly believe Integral Ad Science is more favorable than INEO Tech.

Valuation and Earnings

This table compares INEO Tech and Integral Ad Science”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
INEO Tech	N/A	N/A	N/A	N/A	N/A
Integral Ad Science	$498.16 million	3.40	$7.24 million	$0.01	1,054.00

Integral Ad Science has higher revenue and earnings than INEO Tech.

Insider & Institutional Ownership

95.8% of Integral Ad Science shares are held by institutional investors. 2.0% of Integral Ad Science shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares INEO Tech and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
INEO Tech	N/A	N/A	N/A
Integral Ad Science	0.57%	0.31%	0.25%

Summary

Integral Ad Science beats INEO Tech on 8 of the 8 factors compared between the two stocks.

About INEO Tech

INEO Tech Corp., through its subsidiary, INEO Solutions Inc., provides analytics and advertising services through cloud-based internet of things in Canada. Its technology combines security tag readers for digital advertising at the entrance and exit of retail stores. The company’s cloud-based platform uses Internet of Things and artificial intelligence technology to deliver digital advertising to each retail location based on the demographic mix, such as age and gender, of customer traffic at each location. In addition, it offers INEO Welcoming Network technology through a SaaS-based solution to retail chains. INEO Tech Corp. is headquartered in Surrey, Canada.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.