Contrasting National CineMedia (NASDAQ:NCMI) & 4imprint Group (OTCMKTS:FRRFF)

4imprint Group (OTCMKTS:FRRFF) and National CineMedia (NASDAQ:NCMI) are both communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Insider and Institutional Ownership

69.5% of National CineMedia shares are held by institutional investors. 0.3% of National CineMedia shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and recommmendations for 4imprint Group and National CineMedia, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0	0	0	0	N/A
National CineMedia	0	1	3	0	2.75

National CineMedia has a consensus price target of $7.50, indicating a potential upside of 8.15%. Given National CineMedia’s higher possible upside, analysts clearly believe National CineMedia is more favorable than 4imprint Group.

Valuation and Earnings

This table compares 4imprint Group and National CineMedia”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	N/A	N/A	N/A	N/A	N/A
National CineMedia	$207.60 million	3.23	$705.20 million	$34.07	0.20

National CineMedia has higher revenue and earnings than 4imprint Group.

Profitability

This table compares 4imprint Group and National CineMedia’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
4imprint Group	N/A	N/A	N/A
National CineMedia	78.04%	3.50%	2.63%

Summary

National CineMedia beats 4imprint Group on 8 of the 8 factors compared between the two stocks.

About 4imprint Group

4imprint Group plc, together with its subsidiaries, operates as a direct marketer of promotional products in North America, the United Kingdom, and Ireland. The company markets apparel, bags, drinkware, and trade shows, as well as writing, outdoor and leisure, wellness and safety, stationery, auto, home and tool, and technology products under the Crossland, reFresh, and TaskRight brands. 4imprint Group plc was formerly known as Bemrose Corporation Public Limited Company and changed its name to 4imprint Group plc in August 2000. The company was incorporated in 1921 and is based in London, the United Kingdom.

About National CineMedia

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.