Head-To-Head Analysis: Fortune Real Estate Investment Trust (OTCMKTS:FRIVF) and SITE Centers (NYSE:SITC)

SITE Centers (NYSE:SITC) and Fortune Real Estate Investment Trust (OTCMKTS:FRIVF) are both real estate companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, dividends, profitability, valuation and analyst recommendations.

Profitability

This table compares SITE Centers and Fortune Real Estate Investment Trust’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SITE Centers	91.77%	23.05%	11.48%
Fortune Real Estate Investment Trust	N/A	N/A	N/A

Valuation & Earnings

This table compares SITE Centers and Fortune Real Estate Investment Trust”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SITE Centers	$507.19 million	1.65	$265.70 million	$8.48	1.88
Fortune Real Estate Investment Trust	N/A	N/A	N/A	$1.36	0.37

SITE Centers has higher revenue and earnings than Fortune Real Estate Investment Trust. Fortune Real Estate Investment Trust is trading at a lower price-to-earnings ratio than SITE Centers, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations for SITE Centers and Fortune Real Estate Investment Trust, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SITE Centers	0	8	2	0	2.20
Fortune Real Estate Investment Trust	0	0	0	0	N/A

SITE Centers presently has a consensus target price of $97.18, suggesting a potential upside of 509.46%. Given SITE Centers’ higher probable upside, equities research analysts clearly believe SITE Centers is more favorable than Fortune Real Estate Investment Trust.

Institutional and Insider Ownership

88.7% of SITE Centers shares are owned by institutional investors. Comparatively, 27.7% of Fortune Real Estate Investment Trust shares are owned by institutional investors. 10.1% of SITE Centers shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

SITE Centers beats Fortune Real Estate Investment Trust on 10 of the 10 factors compared between the two stocks.

About SITE Centers

SITE Centers is an owner and manager of open-air shopping centers located in suburban, high household income communities. The Company is a self-administered and self-managed REIT operating as a fully integrated real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol SITC.

About Fortune Real Estate Investment Trust

Established in 2003, Fortune REIT is a real estate investment trust constituted by a trust deed (as amended, supplemented or otherwise modified from time to time). It is the first REIT to hold assets in Hong Kong and is currently listed on the Main Board of The Stock Exchange of Hong Kong Limited. Fortune REIT currently holds a portfolio of 17 retail properties, with 16 private housing estate retail properties in Hong Kong and 1 neighborhood mall in Singapore, comprising approximately 3 million sq. ft. of retail space and 2,793 car parking spaces. The retail properties are Fortune City One, +WOO, Ma On Shan Plaza, Metro Town, Fortune Metropolis, Laguna Plaza, Belvedere Square, Waldorf Avenue, Caribbean Square, Jubilee Square, Tsing Yi Square, Smartland, Stars of Kovan Property, Centre de Laguna, Hampton Loft, Lido Avenue and Rhine Avenue. They house tenants from diverse trade sectors such as supermarkets, food and beverage outlets, banks, real estate agencies, and education providers.