StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Research analysts at StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a report released on Monday. The firm set a “buy” rating on the stock.

A number of other analysts have also commented on the company. Needham & Company LLC lowered their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research report on Wednesday, August 7th. Craig Hallum reaffirmed a “hold” rating and issued a $8.00 target price (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Trading Up 0.4 %

Shares of SCOR stock opened at $7.35 on Monday. comScore has a 1 year low of $4.89 and a 1 year high of $20.97. The firm’s 50 day moving average is $6.49 and its 200-day moving average is $10.00. The firm has a market capitalization of $35.95 million, a price-to-earnings ratio of -0.34 and a beta of 1.10.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.