comScore (NASDAQ:SCOR) Earns Hold Rating from Analysts at StockNews.com

Analysts at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday. The brokerage set a “hold” rating on the stock.

Separately, Craig Hallum reiterated a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Stock Down 1.8 %

Shares of SCOR stock opened at $6.96 on Tuesday. comScore has a 52 week low of $4.89 and a 52 week high of $20.97. The company has a market cap of $34.03 million, a P/E ratio of -0.32 and a beta of 1.13. The business has a 50 day moving average of $6.80 and a two-hundred day moving average of $9.17.

Institutional Inflows and Outflows

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. lifted its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is currently owned by institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.