Comparing Salesforce (NYSE:CRM) & Ubisoft Entertainment (OTCMKTS:UBSFY)

Ubisoft Entertainment (OTCMKTS:UBSFY) and Salesforce (NYSE:CRM) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, earnings and dividends.

Analyst Recommendations

This is a breakdown of recent recommendations for Ubisoft Entertainment and Salesforce, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ubisoft Entertainment	0	10	2	1	2.31
Salesforce	1	6	30	4	2.90

Salesforce has a consensus target price of $377.63, suggesting a potential upside of 10.48%. Given Salesforce’s stronger consensus rating and higher possible upside, analysts plainly believe Salesforce is more favorable than Ubisoft Entertainment.

Insider & Institutional Ownership

0.1% of Ubisoft Entertainment shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 3.2% of Salesforce shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Ubisoft Entertainment and Salesforce”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ubisoft Entertainment	$1.89 billion	0.79	-$514.56 million	N/A	N/A
Salesforce	$34.86 billion	9.38	$4.14 billion	$6.08	56.22

Salesforce has higher revenue and earnings than Ubisoft Entertainment.

Profitability

This table compares Ubisoft Entertainment and Salesforce’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ubisoft Entertainment	N/A	N/A	N/A
Salesforce	15.96%	12.34%	7.65%

Risk & Volatility

Ubisoft Entertainment has a beta of -0.02, meaning that its share price is 102% less volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500.

Summary

Salesforce beats Ubisoft Entertainment on 13 of the 13 factors compared between the two stocks.

About Ubisoft Entertainment

Ubisoft Entertainment SA produce, publishes, and distributes video games for consoles, PC, smartphones, and tablets in both physical and digital formats in Europe, North America, and internationally. The company designs and develops software, including scenarios, animation, gameplay, layouts, and game rules, as well as develops design tools and game engines. It is involved in the development in the area of online and mobile gaming; and film business. Ubisoft Entertainment SA was incorporated in 1986 and is headquartered in Saint-Mandé, France.

About Salesforce

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.