Center for Financial Planning Inc. Buys 60 Shares of Amazon.com, Inc. (NASDAQ:AMZN)

Center for Financial Planning Inc. increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 0.3% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 23,636 shares of the e-commerce giant’s stock after purchasing an additional 60 shares during the quarter. Amazon.com makes up about 0.7% of Center for Financial Planning Inc.’s portfolio, making the stock its 12th biggest position. Center for Financial Planning Inc.’s holdings in Amazon.com were worth $5,186,000 at the end of the most recent reporting period.

Other institutional investors also recently bought and sold shares of the company. PUREfi Wealth LLC bought a new position in Amazon.com during the 4th quarter worth about $3,326,000. Sage Advisors LLC raised its holdings in shares of Amazon.com by 10.0% in the 4th quarter. Sage Advisors LLC now owns 27,629 shares of the e-commerce giant’s stock valued at $6,062,000 after purchasing an additional 2,504 shares in the last quarter. Adell Harriman & Carpenter Inc. lifted its position in shares of Amazon.com by 3.6% in the 4th quarter. Adell Harriman & Carpenter Inc. now owns 215,506 shares of the e-commerce giant’s stock worth $47,280,000 after purchasing an additional 7,456 shares during the period. PICTET BANK & TRUST Ltd boosted its stake in shares of Amazon.com by 0.8% during the fourth quarter. PICTET BANK & TRUST Ltd now owns 59,380 shares of the e-commerce giant’s stock valued at $13,027,000 after purchasing an additional 475 shares in the last quarter. Finally, Bank Pictet & Cie Europe AG boosted its stake in shares of Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, SVP David Zapolsky sold 5,848 shares of the stock in a transaction that occurred on Friday, February 21st. The stock was sold at an average price of $220.72, for a total transaction of $1,290,770.56. Following the transaction, the senior vice president now owns 69,162 shares in the company, valued at approximately $15,265,436.64. This represents a 7.80 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, VP Shelley Reynolds sold 8,833 shares of the business’s stock in a transaction that occurred on Friday, February 21st. The shares were sold at an average price of $222.47, for a total value of $1,965,077.51. Following the completion of the sale, the vice president now owns 119,780 shares of the company’s stock, valued at $26,647,456.60. This trade represents a 6.87 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last quarter, insiders sold 102,298 shares of company stock valued at $22,871,828. Corporate insiders own 10.80% of the company’s stock.

Analysts Set New Price Targets

A number of analysts have weighed in on AMZN shares. Roth Mkm upped their target price on Amazon.com from $220.00 to $250.00 and gave the stock a “buy” rating in a report on Monday, December 9th. Telsey Advisory Group restated an “outperform” rating and set a $275.00 price objective on shares of Amazon.com in a research note on Friday, February 7th. UBS Group raised their price objective on Amazon.com from $230.00 to $264.00 and gave the company a “buy” rating in a research report on Monday, December 16th. Mizuho boosted their target price on shares of Amazon.com from $240.00 to $260.00 and gave the stock an “outperform” rating in a report on Tuesday, December 10th. Finally, Robert W. Baird raised their price target on shares of Amazon.com from $220.00 to $260.00 and gave the company an “outperform” rating in a report on Friday, December 13th. Two investment analysts have rated the stock with a hold rating, forty-two have given a buy rating and one has issued a strong buy rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $260.65.

Amazon.com Stock Down 2.5 %

Shares of AMZN stock opened at $193.89 on Friday. Amazon.com, Inc. has a twelve month low of $151.61 and a twelve month high of $242.52. The stock has a market cap of $2.05 trillion, a P/E ratio of 35.06, a P/E/G ratio of 1.50 and a beta of 1.19. The stock has a 50 day moving average of $222.18 and a 200 day moving average of $207.10. The company has a current ratio of 1.06, a quick ratio of 0.87 and a debt-to-equity ratio of 0.18.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, February 6th. The e-commerce giant reported $1.86 earnings per share for the quarter, beating the consensus estimate of $1.52 by $0.34. Amazon.com had a net margin of 9.29% and a return on equity of 24.25%. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.